For this project, I developed a complete mini digital strategy for Liberty Grove School, designed to boost enrollment, strengthen community engagement, and enhance brand presence. The objective was to create a clear, actionable plan that aligned with the school’s mission and incorporated best practices in education marketing.
 

I began by outlining the school’s brand pillars, identifying target audiences, and developing a sample persona to guide messaging and content direction. The strategy included recommendations for content creation (blog series, video content, social media stories), optimized landing pages, and multi-channel distribution through the school website, email newsletters, social media platforms, and local press. I also defined key performance indicators (KPIs) to measure progress and introduced an innovative idea — an interactive digital school tour — to differentiate Liberty Grove from competing institutions.

The final strategy provided a cohesive roadmap that integrated creative storytelling, audience targeting, and data-driven measurement. This project showcases my ability to translate brand values into actionable marketing plans that balance creativity with measurable outcomes.