Professional Summary
Strategic and creative marketing professional with a degree in Advertising from Ball State University and hands-on experience in digital strategy, content creation, and cross-platform marketing. Skilled in developing campaigns, optimizing brand presence, and translating ideas into compelling, results-driven content. Experience spans SEO optimization, social media management, multimedia production, and market research, with a focus on combining creativity and data for measurable impact. Proficient in Adobe Creative Suite, Google Workspace, Figma, Google Ads, Meta Ads Manager, AI-powered creative tools, and other modern marketing platforms.
Core Competencies
Technical Skills
Digital Marketing Strategy & Campaign Planning
Audience Targeting & Customer Journey Optimization
Graphic Design & Visual Branding
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Ad Budgeting & Campaign Spend Optimization
Social Media Strategy & Community Engagement
Data Analysis & KPI Tracking
Content Development & Brand Messaging
SEO Optimization (Page, Image, & Metadata)
AI-Assisted Content Creation & Multimedia Production
Research, Analysis & Strategic Recommendations
Presentation Design & Data Visualization
Campaign Analytics & Performance Optimization
Cross-Functional Collaboration & Client Communication
Google Workspace (Sheets, Docs, Slides)
Creative Concept Development & Copywriting
Marketing Tools: Google Ads, Meta Ads Manager, Hubspot, TikTok Business
Analytics Platforms: Google Analytics, Indeed Employer Analytics
Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva
Web Tools: Squarespace, Wix, Figma, Canva, Framer, Wordpress (basic), internal proprietary CMS tools
AI Tools: ChatGPT, Manus.im, Perplexity.ai, Claude.ai, Leonardo.ai, Loveart.ai, Loveable.dev, Scout.new, NotebookLM, EllevenLabs, Google's Gemini, n8n.io
Experience
Marketing & Digital Strategy Intern, DaMar Staffing Solutions
The Wide Horizon Internship
Indianapolis, IN | 2025, June – August, 9 Weeks
-
Developed a complete mini digital strategy for Liberty Grove School, including brand pillars, audience targeting, KPI framework, and an interactive digital tour concept to support enrollment growth.
-
Implemented full SEO optimization for the DaMar website, writing page descriptions, titles, and image alt text to improve search visibility and accessibility.
-
Created step-by-step documentation for Teachable course setup, publishing, and access management to ensure consistent, secure use of the platform.
-
Produced trend report presentations with multi-category charts and insights for CHW home visits and call success rates, turning raw data into actionable visuals.
-
Created an AI-powered demo ad for QuitNowIndiana using ElevenLabs, NotebookLM, and Canva/Manus to showcase rapid, low-cost multimedia content production.
-
Assembled recruiter-ready candidate profiles with summaries, target roles, ideal company matches, and local open opportunities to streamline talent outreach.
-
Set up DaMar’s Instagram account and linked it with the company Facebook page to enable cross-platform posting and future campaigns.
-
Developed an enrollment marketing plan for Liberty Grove with prioritized tactics and budget recommendations to maximize impact with high priority and low priority options.
-
Curated multiple research documents on tools, platforms, and strategic opportunities, providing analysis, step-by-step guides, and actionable recommendations to support organizational decision-making.
Digital Marketer, FindBCBAs LLC
Indianapolis, IN | 2024 – 2025
-
Helped design and execute digital marketing campaigns for multiple autism clinics nationwide to address current staffing and patient needs.
-
Helped develop performance-driven campaigns, while analyzing metrics such as CTR, CPC, and conversions to make data-informed adjustments for maximum ROI.
-
Generated daily reports on advertising performance and budget.
-
Assisted with ad creation for recruiting campaigns on platforms like Indeed and TikTok.
-
Helped create campaigns, resulting in measurable increases in brand visibility and customer engagement.
-
Contributed to the development of marketing materials including web copy, basic graphics, and social posts.
-
Supported design and creative projects across branding and site updates.
Digital Creator Internship for Startup BrightKyte LLC
Indianapolis, IN | 2023, May - July, 9 Weeks
-
Designed graphics for clients' social media.
-
Supported the sales/marketing team with promotional visual content.
-
Learned to work with startup branding and internal campaign needs.
Freelance Social Media Production and Advertising for TinyStories.tv
Indianapolis, IN | 2019 – Present
-
Utilize AI design tools to streamline production and delivery to multiple clients
-
Designed short-form promotional videos using AI tools and Canva.
-
Helped produce branded visual content for small businesses and creative startups.
-
Provided remote creative assistance for digital advertising concepts.
Media Freelancer Motion Color Sound LLC
Indianapolis, IN | 2019 – 2020
-
Helped create social media content for multiple clients in all industries including, healthcare, apparel, and financial sectors.
-
Provided remote creative assistance for digital advertising concepts.
Education
Certifications
Bachelor of Science in Advertising
Ball State University | Muncie, IN | 2019 – 2023
College of Communication, Information, and Media Dean’s List
(2021–2022) (2022-2023)
Google Ads
Measurement Certification
HubSpot
Content Marketing Certification
Let's Connect!
Ready to collaborate? I'd love to hear from you and discuss how we can work together to bring your creative vision to life.
