During my first week at BrightKyte, I took the lead in creating two TikTok ads to test the platform and to attract candidates for our clients. I successfully launched these ads, effectively reaching and resonating with the target audience.

 

Both ads were up for around three days, accumulating 90 clicks with more than 50% of viewers watching the whole video. This experience allowed me to learn about digital advertising, how the basics work, and to test performance on TikTok.