2023
Internship at
BrightKyte
During my internship at BrightKyte, a marketing agency specializing in behavioral therapy clinics for autism, I had the opportunity to immerse myself in the world of advertising and marketing. Working alongside professionals in the industry, I actively contributed to various projects that allowed me to develop valuable skills and gain practical experience.
Throughout my time at BrightKyte, I engaged in diverse tasks, including graphic design for social media posts, creating TikTok ads, and designing engaging Instagram content for clients like @LifeWithASideOfAutism and @LittleStarABA. These experiences provided me with hands-on knowledge of the marketing process, from conceptualization to execution, and helped me understand the impact of effective communication and creativity in successful marketing campaigns.
Additionally, I learned to utilize advertising tools and platforms such as InVideo.io, WordPress, TikTok Ad Manager, and Pictory.AI. Over the eight weeks I was also given opportunities to learn about tools/applications like Glide and Elementor. This exposure enhanced my proficiency in digital marketing and expanded my understanding of how to target audiences effectively.
Working closely with clients allowed me to refine my client management and communication skills. I learned to listen to their needs and preferences, ensuring that their expectations were met in the final deliverables. Collaborating with professionals from different backgrounds taught me the importance of teamwork, open dialogue, and respecting diverse perspectives in a professional setting.
Furthermore, my internship at BrightKyte exposed me to considerations of inclusivity and accessibility in marketing. Designing for individuals with disabilities and creating content that catered to diverse audiences emphasized the significance of creating inclusive campaigns that resonate with everyone.
Overall, my internship at BrightKyte was a transformative experience that not only enriched my professional skills but also solidified my passion for the marketing field. I am excited to continue leveraging the knowledge and expertise gained during this internship to create impactful ad campaigns and contribute meaningfully to the advertising industry.
Advertisment for BrightKyte
During my first week at BrightKyte, I took the lead in creating two TikTok ads to simply learn how it works and to draw in any employees for our clients. I successfully launched these ads, effectively reaching and resonating with the target audience. Both ads were up for around three days accumulating 90 clicks with more than 50% of viewers watching the whole video. This experience allowed me to learn about digital advertising and how it works.
Quotes for LifeWithASideOfAutism
During my internship at BrightKyte, I had the opportunity to work closely with @LifeWithASideOfAutism (LWASA) mainly as a designer. I contributed to the creation of engaging Instagram posts, to resonate with their audience and to increase their online presence.
While designing these posts and throughout the internship I also did research and writing for numerous other projects.